Cool Marketing Trick | Simply Ranked

Plus: Jamie Foy is your SOTY, Lakai counts down, good/weird gifts, a necessary evil, "Triple or Nothing," and more.

Masterful gambit, sir | Simply Ranked

Plus: pick your SOTY, Alexis Ramirez puts up numbers, LFG!!, Tim Pool cuts his losses, and more.

In search of GLORY | Simply Ranked

Plus: Zach Harris on SK8MAFIA's magic, Shari White and Angelo Fajardo on "Antisocial Summer," Christmas collabs gone wrong, can you be SOTY if you don't bomb the hill switch, and more.

Hey, fuck you (doesn't that feel good?) | Simply Ranked

Plus: Emile Laurent, Momiji Nishiya, Jereme Rogers' liking spree, is this skateboarding? Vol. 32, and more.

Big video feeling | Simply Ranked

New Balance Numeric's "Intervals," José Vadi on Tiago and The Supremes, Ian Browning on who chipped in for Westgate's tow-in, Simple Magic’s pound-for-pound #1 four-eyes Fall 2024 update, and more.

I want love to be the law of the universe | Simply Ranked

Plus: Vitória Mendonça's poetry, Crailtap bids farewell to Lakai, SOTY likely decided at 9am PST today, guys you thought were gone were just out of sight, and more.

A matter of faith

The Barrier Kult finds and makes meaning.

A deal that would change the future of skateboarding forever | Simply Ranked

Plus: Lakai gets acquired, X Games "Real Street" asks us to consider voting again, Wes Kremer's legal name, and more.

Day drinking, smoking, and skating flat in Tony Hawk's vert ramp | Simply Ranked

Plus: Jimmy and Shea go "Under, Over," Mike Munzenrider talks to Jimmy about switch-360-flips, Daniel Empey reviews life, save Projet 45, and more.

Atmospheric content river | Simply Ranked

Plus: Seasonal content storms, Converse CONS "Evergreen," Monster makes good video, Deedz grinds all, Pool steps back and onto own dick, and more.

The pioneering vision of ⌐◨-◨ | Simply Ranked

Plus: Kasso is back, an RDS tour video(?), Alex Willms and the reality behind our entertainment, New Balance Numeric's "Intervals" is coming, and more.

Congrats to the 2024 Skater of the Year, Jamie Foy... unless | Simply Ranked

Plus: Shane O'Neill in conversation with Shane O'Neill, celebrating public space, evil landlords, EDGLRD's billionaire backers, and more.

More than this | Simply Ranked

Plus: Ethan Loy, exciting bruises, Nikolai Piombo's x-factor, let the baby be a baby, and more.

The perfect collab | Simply Ranked

Plus: a pretty good collab, a ho-hum collab, Kawhi x Tiago, an anniversary, and more.

A work(wear)manlike approach | Simply Ranked

Plus: Dickies' "Honeymoon," Cordano Russell does it for the 'gram, Limosine gets cheeky, and more.

Complex phenomena

On brand relationships and loyalty.

In appreciation of the specialist | Simply Ranked

Plus: Reese Nelson is PRO, Kevin Long is the best at being PRO, the great Cariuma exodus, and more.

How to accept 100k and wind up embroiled in a foreign influence campaign | Simply Ranked

Plus: Jason Adams, brand tier rankings, an Alberta update, and more.

Entering the SOTD zone | Simply Ranked

Plus: low-effort travel blogs, Foy sounds, the skate-footage-to-credits ratio, and more.

History is posted | Simply Ranked

Plus: The names in "_SOUL_CRUSHER_" crush, GX1000 frightens, Braden Hoban ascends, and more.

The Sloanyard | Simply Ranked

Plus: Nike SB's "QuickStrike," Koston edgng, Dexter's parasite, and more.

Backside brigadier | Simply Ranked

Plus: Olympic skateboarding wrap-up, Burnquist on HBO and NFTs, collabs, Berrics back? and more.

Here we are, where we have always been

Chris Cole and skateboarding’s foundational inability to hold itself — and its heroes — to account.

Special Correspondence

What if faster won't work? | Simply Ranked

Jagger, waxed? A special report from Mike Munzenrider. Plus: Olympic skateboard street recap, the Gray Lady swings, misses, and more.