Known in the business as "Purple Posts."

A matter of faith
The Barrier Kult finds and makes meaning.
Simple MagicCole Nowicki
Complex phenomena
On brand relationships and loyalty.
Simple MagicCole Nowicki
Here we are, where we have always been
Chris Cole and skateboarding’s foundational inability to hold itself — and its heroes — to account.
Simple MagicCole Nowicki
Real life happens in between
Don Luong on Toy Machine’s “Real Life Sucks” and making skate videos with heart.
Simple MagicCole Nowicki
Mythologizing Failure
On lessons real and imagined.
Simple MagicCole Nowicki
Building momentum
Everything is moving in the right direction for TJ Rogers.
Simple MagicCole Nowicki
Looking through the glass
Contending with content, a media in decline, and skateboarding’s future online.
Simple MagicCole Nowicki
What is a skateboard shop?
A cultural hub, capitalist outpost, the scene of my gravest sin?
Simple MagicCole Nowicki
You know, everything
Elissa Steamer finally gets a cover.
Simple MagicCole Nowicki
Getting clipped up
Why do we make skate videos?
Simple MagicCole Nowicki
Channelling your energy
Why are more professional skateboarders turning to YouTube?
Simple MagicCole Nowicki
The absurd and the reverent
A trip to The Bunt Jam.
Simple MagicCole Nowicki
Boom and echo
An appreciation of a beautifully shitty pre-fab skatepark.
Simple MagicCole Nowicki
Some great pleasure
What “Ryan Sheckler: Rolling Away” doesn’t say.
Simple MagicCole Nowicki
The delight of discovery
Figuring out a feeling in the digital age.
Simple MagicCole Nowicki
Street League Skateboarding airs to the right
What does the right-wing online video platform Rumble want from its partnership with skateboarding’s premier contest?
Simple MagicCole Nowicki
Building the third place
DIY as a space to foster human connection, crack cold ones.
Simple MagicCole Nowicki
Perform difficult moves with style and ease!
A look at “Street Uni X,” the world’s first authentic unicycling videogame.
Simple MagicCole Nowicki
What happens after you win?
Olympic street skateboarding champion Yuto Horigome is lost.
Simple MagicCole Nowicki
Simple Magic’s official product review reviews
A special appreciation.
Simple MagicCole Nowicki
Bobby, Bolang, and those bootleg boards
A special investigation.
Simple MagicCole Nowicki
World Skate, what are you doing?
A special investigation.
Simple MagicCole Nowicki
What is postmodernism if not a Bondo-ing of the classical form?
A special investigation.
Simple MagicCole Nowicki
The enduring novelty appeal of the skateboard
A special investigation.
Simple MagicCole Nowicki
Where did my pants go?
A special investigation.
Simple MagicCole Nowicki
Why won’t anyone clean the big dog in the sky?
A special investigation.
Simple MagicCole Nowicki
Who pissed on my balcony?
A special investigation.
Simple MagicCole Nowicki